Sales 401 – Engage: A Free-Flowing Flexible Framework Fostering Fortunes

September 16–17, 2026 | Virtual Workshop | 1:00–4:30 PM ET (10:00AM – 1:30PM PACIFIC)

Sales 401 – Engage is an advanced HVAC sales training workshop designed to help contractors, comfort advisors, and sales professionals replace traditional selling tactics with a customer-focused approach that builds trust, creates connection, and improves sales performance.

Instead of focusing on closing, overcoming objections, or pushing customers toward a decision, this workshop teaches a psychology-driven sales framework built around engagement, education, diagnosis, and customer choice.

Participants will learn how to guide homeowners through a structured process that helps them better understand their home, existing HVAC system, comfort concerns, available solutions, and next steps. The goal is to create a better customer experience while helping HVAC companies achieve more consistent sales results.

What You’ll Learn

During this two-day HVAC sales training workshop, attendees will learn a proven framework for engaging customers throughout the sales process, including:

• Mindflow: Understand how mindset and emotional state influence connection and outcomes.
• Approach: Build confidence, empathy, and certainty from the beginning of the customer interaction.
• Exploration: Use effective conversations to establish trust, respect, and connection.
• Commitment: Set clear expectations and establish mutual objectives.
• Diagnosis: Evaluate the customer, home, and HVAC system to uncover the real opportunity.
• Prescriptions: Present evidence-based solutions connected to the customer’s needs.
• Narrow: Help customers get aligned on the best path forward.
• Share: Communicate findings, options, and recommendations in a way that exceeds expectations.
• Commitment: Establish the appropriate next step based on the customer’s buying process.
• Continuity: Create consistency throughout the customer relationship and sales journey.

Who Should Attend?

Sales 401 – Engage is ideal for HVAC contractors, owners, sales managers, comfort advisors, and technicians transitioning into sales who want to improve their sales process and create stronger customer relationships.

Whether you’re looking to improve close rates, increase sales consistency, or simply create a better experience for homeowners, this workshop provides a practical framework for moving away from traditional “selling” and toward meaningful customer engagement.

Led by Drew Cameron

The workshop is presented by Drew Cameron, CEO of Flow Odyssey and President of Energy Design Systems, LLC. Drew is a nationally recognized sales and marketing strategist, educator, coach, consultant, and trainer specializing in helping home service contractors improve sales performance and business results.

Earn 7 CEU Credits

This virtual HVAC sales training workshop qualifies for 7 CEU credits, giving contractors an opportunity to develop their sales skills while earning continuing education credits.

Date: September 16–17, 2026
Format: Virtual Workshop
Time: 1:00–4:30 PM Eastern (10:00AM – 1:30PM PACIFIC)
CEUs: 7 CEU credits

Learn how to engage customers, build trust, improve your sales process, and create more consistent results with Sales 401 – Engage.